How to Keep Up with Attendee Engagement
While the reasons why attendees come to your event are varied, it is important to note that attendee engagement should be one of your top priorities as an event organiser. In every event, the satisfaction of attendees would depend on whether their goals for coming to the event are met – and whether they feel like they were engaged all throughout. Here are three simple steps for you to improve the overall engagement of your attendees:
1.) Focus on the experience.
For many event professionals, the focus is no longer on the content of the event – it is about the attendee experience. Regardless if you have acclaimed speakers and a very interesting content, it will all be for naught if communication is one-way. The attendees are there not just to listen; they also have their own thoughts that they would want to bring to the table. For this reason, it is important that you look for activities that will allow attendees to interact with the speakers and even their co-attendees. You may do Q&As or employ gamification apps to make sure that attendees are having fun or are constantly stimulated until the event finishes.
2.) Offer attendees an event app.
In your search for an effective event management app, you should have heard about the different benefits of using a delegate event app. This type of mobile application can be downloaded by your attendees to their mobile devices. An event app will give your attendees access to the floor plan, to their daily agenda, and event to networking tools such as in-app messaging and matchmaking solutions. The app may also offer push notifications to remind attendees about sessions they have to attend.
3.) Ask for feedback after the event.
Lastly, it is important that you solicit feedback from your attendees after the event. By using an event planning software, you can easily send emails to your attendee database. In the email, you may let them fill out a simple survey. Since this may be something that a lot of attendees would shrug off, try to create incentives for those who would answer the surveys. You may raffle out a prize for the lot who has dedicated some time to provide feedback, for example. By doing this, you will be able to point out activities that encourage the most engagement for your next events.